- Shah Rukh Khan tops India's celebrity brand list with $177.9 million value in 2025
- Top 25 Indian celebrities' combined brand value declined 3.7% to $2 billion in 2025
- Ranveer Singh and Virat Kohli follow SRK with brand values of $162.9M and $158.4M respectively
Bollywood superstar Shah Rukh Khan has emerged as India's most valuable celebrity brand, reclaiming the top position with a brand value of $177.9 million, according to the India Celebrity Brand Valuation 2025 report by Kroll.
The annual study by Kroll, an independent financial and risk advisory firm, evaluates celebrity brand value based on endorsement portfolios and their influence across social media platforms. The combined brand value of the country's top 25 celebrities stands at $2 billion in 2025, marking a 3.7% decline compared with last year, according to the report dated August 5.
SRK tops the rankings with a brand value of $177.9 million, followed by Ranveer Singh at $162.9 million and Virat Kohli at $158.4 million. Sachin Tendulkar secured the fourth spot with $125.9 million, while Mahendra Singh Dhoni completed the top five, the report stated.
The report also places Alia Bhatt in sixth position with $93.9 million, making her the highest-ranked female celebrity. Deepika Padukone followed in seventh with $89.2 million, ahead of Hrithik Roshan ($88.9 million) and Amitabh Bachchan ($80.8 million). Akshay Kumar and Ranbir Kapoor shared the 10th spot, with both valued at $80 million, it added.
Several Celebrities Register Strong Gains
The report also highlights significant movement among younger stars. Ananya Panday climbed to No. 19, Samantha Ruth Prabhu reached No. 21, Janhvi Kapoor secured No. 23, while Shraddha Kapoor moved to No. 24 in the rankings.
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Digital Endorsements Continue To Grow
Kroll noted that digital platforms are playing a larger role in celebrity endorsements than ever before. While digital collaborations previously accounted for nearly 40% to 60% of endorsement portfolios, they now contribute around 60% to 75% of brand partnerships for several leading celebrities.
The report suggests that brands are increasingly using digital platforms to expand audience reach, deliver personalised campaigns and improve engagement.
Celebrity brand value is now influenced by a mix of traditional endorsements, digital presence, social media engagement and emerging AI-driven opportunities, according to Umakanta Panigrahi, managing director, valuation advisory services at Kroll.
Established names like SRK, MS Dhoni and Virat Kohli continue to enjoy strong brand equity, while digital-first personalities and younger stars are steadily gaining momentum in India's evolving endorsement landscape, according to Vinit Karnik, business head at GroupM ESP.
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