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Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion
The company currently has 80 multibrand outlets in India, and it plans to take this count to 240 in the next 3-4 years.
South Korean beauty and cosmetics conglomerate Amorepacific Corp. has set an ambitious goal of quadrupling its physical stores in the country, of which a hundred will be opened in partnership with Reliance Retail Ventures Ltd.The owner of brands like Innisfree and Etude House has signed agreements with Reliance Retail to sell through its beauty store—Tira."We have signed for 100 store-in-store outlets inside the Tira stores that will...
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