Bumble, the popular dating application will now enable anyone to make the first move after matching with another user, pivoting away from its prior configuration where a conversation would only be enabled if woman users texted first, signalling a shift in its strategy, as per a Bloomberg report on Tuesday.
The change will be implement across the world on the app on Tuesday, The firm is also expanding the response window time for replying to a message after matching to 72 hours from 24 hours, due to users previously stating that they felt pressured to reply as soon as possible due to the one-day limit.
(This is a developing story.)
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