Bajaj Auto Ltd. has released a teaser video of its upcoming CNG motorcycle, the 'Bruzer,' ahead of its launch in India on July 5. The video offers a glimpse of the motorcycle's design, highlighting its simple aesthetics and dual-fuel capabilities that seamlessly switch between CNG and petrol options.
This innovative move positions Bajaj as a pioneer in the global motorcycle market, with the world's first CNG-powered bike. The motorcycle aims to revolutionise the industry by offering significant fuel cost savings, projected to cut expenses by up to 50%. Targeted primarily at consumers with a monthly income range of Rs 30,000-Rs 35,000, the Bruzer aims to appeal to economy-conscious riders seeking efficient and affordable transportation solutions. Registrations for bookings are already open on the company's official website.
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During its 'Bajaj Beyond' event earlier this year, the company revealed that the Bruzer would be priced between Rs 80,000 and Rs 90,000, making it a competitive option in the entry-level motorcycle segment. Bajaj Auto is optimistic that this strategic launch will bolster its market share in the lower engine capacity segments, where it currently holds an average of 8-9% share.
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The initiative comes amid fierce competition from Hero MotoCorp Ltd., the current market leader in the lower CC segments with models like the Splendor, which has been a top-selling motorcycle for several years. Bajaj's foray into the CNG motorcycle segment represents a bold step towards sustainability and cost-efficiency, aligning with growing consumer preferences for eco-friendly transportation solutions.
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