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Packaged Food Makers Play Robin Hood
FMCG companies have turned the traditional business wisdom on its head. Here’s why...
28 Jun 2019, 01:25 PM IST
Indians’ hunger for smaller helpings has tripped traditional business wisdom.Family-sized packs are usually considered cheaper than buying multiple tiny units. That’s because it’s costlier to stock products in many small packets compared with a single large one. Consumer goods makers have turned that on its head.Buying several single servings of biscuits, chocolates or chips is either cheaper or offers more grammage than stocking you...
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