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From ITC To Dabur, Consumer Biggies Rush To Grab Share From Pandemic-Ravaged Regional Brands
India’s large consumer firms are looking to break the dominance of regional brands.
23 Aug 2021, 09:36 AM IST
Armed with data insights and encouraged by an accelerated shift away from informal peers during the pandemic, India’s large consumer firms are looking to break the dominance of regional brands.From brown ghee to instant noodles with akabare chilli sting, consumer goods makers are introducing new products to specifically cater to local markets. A space largely ruled by the unorganised, regional firms.Region-specific tastes and packagi...
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