Starbucks outlets in South Korea have introduced new rules asking customers not to turn their coffee breaks into full-scale office operations. The coffee chain took a policy stance after reports emerged of people hauling in desktop computers, printers and even partitions to set up camp.
The move, as reported by the BBC, follows a growing backlash against so-called 'cagongjok', a Korean term referring to those who work or study for long hours in cafes. While the phenomenon has been around for years, it drew fresh criticism following the pandemic, as more people opted to work from home, and started treating coffee shops as de facto offices.
Social media users in South Korea have long complained that some 'cagongjok' occupy seats for hours after buying a single drink, and even take advantage of free electricity.
According to a report in the Korea Herald, a few days ago Starbucks placed new notices in every branch across the country. The signs ask customers to take their belongings when leaving for extended periods and to leave space at shared tables so others can sit.
People React To Starbucks's Updated Policy
One Reddit user, quoted by the BBC, said, "If you can't afford an office space and Starbucks is silly enough to let you run your office there for the price of their less-than-mediocre sugary caffeine beverage, go for it."
The reaction to Starbucks's updated policy has been swift.
"Good job," one Korean social media user wrote.
Another customer commented they stopped visiting the chain because of remote workers monopolising seats, describing the move as a "measure against those who've crossed the line with their bad manners."
One post read, "It feels like there are way too many people without common sense these days."
According to the BBC, a Starbucks spokesperson said, "Starbucks Korea has updated its policy so all customers can have a pleasant and accessible store experience. While laptops and smaller personal devices are welcome, customers are asked to refrain from bringing desktop computers, printers, or other bulky items that may limit seating and impact the shared space."
The 'cagongjok' debate is not unique to South Korea. Similar frustrations have been voiced in coffee shops elsewhere, including in the UK, where some establishments have set time limits or introduced rules to discourage customers from "hogging" tables during peak hours, the BBC report added.
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