Get App
Download App Scanner
Scan to Download
Advertisement
This Article is From Aug 23, 2018

After Disrupting Car Business, Musk Now Needs to Remake Himself

(Bloomberg) -- For five days this summer, Tesla Inc. survived without Elon Musk on the factory floor. He attended his brother's wedding in Spain and took his kids to Belfast so they could see the set of “Game of Thrones.”

When the wedding came up during a recent New York Times interview, the trip was described as a quick dash in and out. Musk lamented having barely enough time to savor the moment, with the newspaper reporting that he arrived two hours before the ceremony and returned to Tesla's factory immediately after. (Bloomberg News pieced together the details of his trip from Musk's tweets and flight data.)

The depiction of the events fit into Musk's narrative about his role at Tesla, where he's co-founder, chief executive officer, the top shareholder and -- according to him -- essential to keeping the company in business. The question now is whether he can follow predecessors like Steve Jobs by learning to change -- and if not, whether Tesla's board is willing to do anything about it.

“It's a very delicate area,” said Fred Foulkes, a professor at Boston University's Questrom School of Business, pointing out the level of success Tesla has had up to this point under Musk. “The guy is worth billions and he's the founder and you would defer to such a person over the years. There's a lot of success behind what's a pretty remarkable development. So this is really challenging for the board.”

Model 3 Milestone

The Tesla CEO has sacrificed sleep and worked into the wee hours on the factory floor, against the conventional wisdom of mental-health advocates and CEO coaches. But his sojourn to Spain showed the company could execute without him around. The trip overlapped with the end of the second quarter, when the carmaker achieved a long-sought goal to produce 5,000 Model 3 sedans in a week.

When Musk puts everything on his own shoulders instead of relying on his team, he's making himself the hero while putting his company and his own well-being at greater risk, experts in management behavior and psychology told Bloomberg News. He's resisted this argument -- most recently dismissing an open letter from Arianna Huffington -- and the board has done little to challenge his view, even in times when he's appeared unmoored.

Over the years, Musk has alluded loosely to his mental health in interviews and on Twitter, sometimes with his tongue in cheek. He once told a Twitter follower he was bipolar, though “maybe not medically.” He has spoken about drinking wine, taking Ambien, and then freewheeling on Twitter -- a joke, perhaps, but also comments that were more cavalier than a typical public company CEO tends to be.

Newsletters

Update Email
to get newsletters straight to your inbox
⚠️ Add your Email ID to receive Newsletters
Note: You will be signed up automatically after adding email

News for You

Set as Trusted Source
on Google Search