Google Ads Just Got An Update—More Ads, Tougher Policies
From April 14, advertisers will be able to run up to four ads for the same business provided they are in different ad locations.
Google is undergoing a major change in its advertising policy. From April 14, advertisers will be able to run up to four ads for the same business, appearing on the same search results page—provided they are in different ad locations. It comes after Google recently conducted experiments of allowing multiple ads from the same advertiser to sit in different spots.
What’s Changing With Google Ads?
More Ads, More Exposure: Previously, Google would only allow one ad per business per search page. But now, businesses can have multiple ads as long as they are in different positions.
New Ad Auction System: The company will now hold separate auctions for individual locations in which ads are placed. This means that businesses can bid for multiple spots on the same page. Google’s shift follows its recent changing attitude to search advertising, blending ads into organic results.
Potential For Higher Click-Through Rates: Businesses can now enhance their chances of being noticed by showing up in several locations on the search page.
Why Google Ad Update Matters?
This update could bring both an opportunity and a challenge:
Greater Visibility: With multiple ads, brands are now able to take over search results, increasing the click and the potential conversion.
Increased Competition: Bigger advertisers hog up greater space, leaving smaller businesses to compete. This could also drive up costs for everyone in terms of more ads.
Changing Ad Strategies: These may be the new opportunities for businesses to rethink how they bid and place.
Industry Reactions
Digital marketing expert Navah Hopkins said Google is officially allowing businesses to occupy more than one position in search results. But she thinks the real effect will show up in coming months.
But marketing specialist Boris Beceric suggested this is more about revenue than improving the user experience.
The Bigger Picture
Google’s shift in policy could reshape search advertising and the business world. Smaller advertisers are forced to adapt to the game, but bigger brands are benefiting from it. Advertisers will adjust to the new system, and that is when the real effects will occur.
