For iPhone lovers wishing to upgrade to the latest generation as well as users looking to enter the Apple ecosystem, now may be the perfect time. Vijay Sales has launched its Apple Days 2026 sale, bringing attractive deals on various Apple smartphones, including iPhone 17, iPhone 17e, iPhone 17 Pro and Pro Max, and the thin and light iPhone Air. The promotion runs from April 11 to April 16 and is available both at over 160 physical stores and on its official website.
Apple iPhone 17, iPhone 17 Pro, iPhone Air, iPhone 17e Prices Cut On Vijay Sales
While Vijay Sales is offering discounts on some older-generation iPhones, along with MacBooks, iPads, AirPods, and Apple accessories, the key highlight is the discount on the latest-generation iPhone 17 series.
As part of the sale, the iPhone 17 starts at Rs 78,790, down from its launch price of Rs 82,900. The iPhone 17e is priced at Rs 60,490 — its original price was Rs 64,900.
The iPhone 17 Pro begins at Rs 124,190 (down from Rs 1,34,900) and the iPhone 17 Pro Max at Rs 138,390(from Rs 1,49,900). Additionally, the iPhone Air is available from Rs 90,990, reduced from Rs 1,19,900.
These prices include instant discounts of up to Rs 4,000 when paying with Axis, ICICI, or SBI bank cards, with additional card offers from banks like HDFC, American Express, HSBC, and others providing further savings.
Shoppers can also avail an exchange bonus of up to Rs 10,000 on select products, which lowers the effective price further — for instance, bringing the iPhone 17 close to Rs 55,000 with combined benefits.
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