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This Article is From Jun 03, 2022

V-Mart Retail Channel Check In Uttar Pradesh - Dolat Capital

V-Mart Retail Channel Check In Uttar Pradesh - Dolat Capital
Apparel section inside a V-Mart Retail store. (Source: brokerage report)

BQ Prime's special research section collates quality and in-depth equity and economy research reports from across India's top brokerages, asset managers and research agencies. These reports offer BQ Prime's subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Dolat Capital Report

We did V-Mart Retail Ltd.'s channel check in Uttar Pradesh to gauge how things stand at the ground level, competitive intensity, demand pick up, waning of Covid-19 impact etc. We wanted to convert this into a comprehensive visit covering tier II, III and IV towns and hence our visits took place in Lucknow, Faizabad, Basti, Gorakhpur.

The strategy here is to open stores this year in the state of UP driven by the potential of increasing pie size. Lucknow, being the state capital, still remains a huge catchment area for the company and they are keen to tap the vast potential present therein. They intend to open new stores in more of Tier IV towns which currently have just one-two competitors present.

While UP would have a plethora of players in the value apparel space, V-Mart's moat would be that its quality stands better than competitors. However on the pricing scenario, most other players are equally competitive.

Click on the attachment to read the full report:

DISCLAIMER

This report is authored by an external party. BQ Prime does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BQ Prime.

Users have no license to copy, modify, or distribute the content without permission of the Original Owner.

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