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ICICI Direct's IPO Report
One 97 Communications Ltd.'s (Paytm) network effect creates sustainable advantages through cost effective acquisition of consumers and merchants; reinforce the platform by building higher engagement and stickiness with consumers and merchants; build high-monetisation products at low cost of acquisition.
Paytm brand is India's most valuable payments brand, with value of $6.3 billion and remains the easiest way to transact across multiple methods.
Paytm focuses on consumers and merchants who have limited access to financial services products, have a massive scale, are significantly underpenetrated, and have huge growth potential.
A key strategic focus is to scale up its consumer and merchant lending businesses, including Paytm Postpaid and wealth management offerings Paytm plans to continue to expand the merchant network across cities and towns in India while deepening partnerships with existing merchants.
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