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Motilal Oswal Report
DMart hosted its annual analyst call, discussing in detail the current business environment, growth opportunity, online strategy, and means to combat the resurgence of strong online players.
DMart re-emphasized its uniqueness in terms of right pricing and assortment. Further more, it highlighted creating a certain positioning and customer affinity that is ensuring swift recovery from the pandemic-led lockdown.
DMart has reopened most stores, and sales have reached approximately 80% across assortments as customer traffic is gradually returning to stores given the brand's value offering.
However, the profile of customers has changed to lower middle and middle class versus upper middle class, which is still wary of stepping out and therefore prefers to shop online.
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