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Motilal Oswal Report
Home First Finance is a technology-driven affordable housing finance player with over 44,000 customers and an asset under management of over Rs 373 billion.
The company targets first time home buyers with an average loan ticket size of Rs 1.0 million. It has built a wide distribution network of 70 branches spread across 11 states with Gujarat and Maharashtra contributing 60% share in loans.
The company has invested deeply in digital and analytical capabilities, enabling effective credit underwriting.
Extensive deployment of digital technology across processes- customer acquisition, loan applications, client service, risk management enables it to sanction loans with turn around time of 48 hours.
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