(Bloomberg) -- Debuting Wednesday, Instagram's latest feature lets you “save” photos that show up in your feed for future reference, giving travel enthusiasts an easy new way to keep tabs on their (constantly growing) bucket lists. For those who are keeping tabs on the social media company instead, it means something else entirely: a direct jab at Pinterest, on par with the stab Instagram took at Snapchat earlier this year with the launch of Stories, in addition to a version of live video like parent company Facebook.
Here's how it works: Simply tap the new bookmark icon below a photo in your feed to save that post; then access your saved posts by clicking the bookmark icon on your profile page.
Saved Instagram images will now show up in a dedicated tab that's easy to find.
“Five hundred million people come to Instagram every month to discover new things and connect with their communities,” Instagram product manager Ashley Yuki told Bloomberg. “Now we're making it easier to remember things you want to come back to.”
Up until now, referring back to old posts on Instagram has been cumbersome at best. It's only possible via a hidden feature that lets you review images you've liked in the past. (Find that under the “Account” tab.) And while the new feature is a big improvement, it still leaves the door open to future innovation. For one thing, it doesn't let you sort images according to topics or trips. But a representative for Instagram said these conveniences could come with a future update—essentially letting you file away inspiration for your Thailand trip in one folder (or "board") while sorting street style and fitness clips in other dedicated folders. It's not hard to imagine wholesale sharing or publishing of folders to follow.
To get you started, here's our own travel editor-approved Instagram bucket list—because there's nothing more intimidating than having a blank slate to fill.
A stunning tomb site just outside Hyderabad
Instagram: Instagram photo by Karthik Abhiram
These 1,500-year-old ruins in Java
Instagram: Instagram photo by Jack Ezon
The pilgrimage-worthy Neuschwanstein Castle in Bavaria
Instagram: Instagram photo by BEAUTIFUL DESTINATIONS
Once-in-a-lifetime sightings in Botswana's Okavango Delta
Instagram: Instagram photo by Wilderness Safaris
A five-star resort on a tea plantation in Sri Lanka
Instagram: Instagram photo by Resplendent Ceylon, Sri Lanka
This gorgeous new hideaway in Phuket, Thailand
Instagram: Instagram photo by Trisara Phuket
Hot air ballooning over Cappadocia, Turkey
Instagram: Instagram photo by Turkey Türkiye İstanbul
Europe's least-known marvel, Lake Bled in Slovenia
Instagram: Instagram photo by Katia Baldisseri
Towering over Copenhagen before heading to Noma
Instagram: Instagram photo by Nikki Ekstein
The fantasy landscape of Antelope Canyon in Arizona
Instagram: Instagram photo by Nature | Explore | Australia
An ends-0f-the-world adventure in Bolivia's Salar de Uyuni
Instagram: Instagram photo by Stuart McKelvie
Dramatic skies in Patagonia
Instagram: Instagram photo by Trent Blomfield | Australia
Spiritual moments in Nepal
Instagram: Instagram photo by THE GREAT NEPAL
To contact the author of this story: Nikki Ekstein in New York at nekstein@bloomberg.net.
To contact the editor responsible for this story: Justin Ocean at jocean1@bloomberg.net.
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