Maharashtra Government To Set Up Rs 10-Crore Media Monitoring Centre
The initiative aims to streamline monitoring of news related to government policies and schemes amid the expanding media landscape.
Maharashtra government plans to set up a media monitoring centre to track news across print, electronic, and digital platforms, with a budget allocation of Rs 10 crore.
The centre will identify and analyse factual and misleading reports, preparing factual clarifications in real time, according to a government resolution issued Wednesday. Negative news will also be addressed swiftly, as per the GR.
The initiative aims to streamline monitoring of news related to government policies and schemes amid the expanding media landscape.
The centre, which will operate from 8 a.m. to 10 p.m. daily, will be handled by the Directorate of Information and Publicity.
The government has given the administrative and financial approval for setting up the centre, the GR said.
A professional consultant will be hired to collect government-related news in PDF format. The news will be bifurcated into categories like positive, negative news, departments, issues, incidents and individuals.
During monitoring of the electronic media content, the consultant would provide hourly alerts about trends, mood and tone of the news content.
The consultant will be hired through an e-tender process for a period of one year.
The Directorate General of Information and Public Relations or DGIPR is authorised to extend the consultant's term to two years if the work is found to be satisfactory.
The term should not exceed more than three years, the GR said.
(With inputs from PTI).
