(Bloomberg) -- Porsche AG isn't the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering.
Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unit's Chief Executive Officer Stephan Winkelmann.
“We've been working on this with other agencies in order to create clarity,” Winkelmann said in an interview. “As a brand, we've done so for a long time, to show what worth, what value we have. Up until a little while ago, it wasn't so well known.”
Read more: VW's Porsche Deal May Spur a €15 Billion Lamborghini IPO: React
Porsche became Europe's most valuable automaker last month, when its market capitalization overtook that of VW a week after its IPO in Frankfurt. The debut of the 911 maker was a bold move into public markets, which have been largely shut for most of the year. VW CEO Oliver Blume has said he sees the listing as a blueprint to unlock more value from the group's brands that also include Audi and Bentley.
“An IPO drill is exactly what you do to show the public how solid you are and what is in progress for the future,” Winkelmann said. “We have a clear story and strategy for that.”
Read more: What Slowdown? Lamborghini Has Orders Booked Out to Early 2024
Lamborghini's deliveries rose 8% to 7,430 vehicles in the first nine months of the year. Operating profit climbed 69% to €570 million ($567 million).
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