Associated Alcohols & Breweries Shares Surge After Launch Of New Hillfort Whiskey
Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products.
Shares of Associated Alcohols & Breweries Ltd. surged over 8% on Friday after the company launched its premium blended malt whiskey, Hillfort, in Uttar Pradesh. The new product is available across select retail outlets.
Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products, including Nicobar Gin, CP Vodka, and other premium offerings, as part of a phased pan-India expansion strategy, according to an exchange filing.
"This move underscores our commitment to delivering differentiated, high-quality spirits that resonate with modern consumers, and we look forward to deepening our presence in this important region," said Prasann Kumar Kedia, managing director of Associated Alcohols & Breweries.
Associated Alcohols & Breweries Share Price
Shares of Associated Alcohols & Breweries surged as much as 8.29% to Rs 1,165 apiece. They pared gains to trade 4.29% higher at Rs 1,121.90 apiece, as of 10:30 a.m. This compares to a 0.04% advance in the NSE Nifty 50.
The stock has risen 68.79% in the last 12 months and 1.92% year-to-date. Total traded volume so far in the day stood at 0.19 times its 30-day average. The relative strength index was at 38.65.
