Get App
Download App Scanner
Scan to Download
Advertisement
This Article is From Jan 02, 2024

Apple Stock Downgraded As Barclays Warns On Cooling iPhone Demand

Apple Stock Downgraded As Barclays Warns On Cooling iPhone Demand
A display of new iPhone 15 Pro smartphones at the Apple Inc. Rosenthaler Strasse store in Berlin, Germany, on Friday, Sept. 22, 2023. Apple's latest iPhones and watches went on sale Friday, a test of whether a new smartphone design and modest smartwatch changes can help return the company to growth.

Apple Inc. got itself a new bear as expectations of soft demand for its latest iPhone prompted analysts at Barclays Plc to downgrade the stock.

Barclays analysts led by Tim Long cut their rating on Apple to underweight and price target to $160 from $161, implying a 17% decline over the next year. The stock dropped as much as 1.4% in US premarket trading on Tuesday.

“We expect reversion after a year when most quarters were missed and the stock outperformed,” the analysts wrote in a note on Tuesday. “Our checks remain negative on volumes and mix for iPhone 15, and we see no features or upgrades that are likely to make the iPhone 16 more compelling.”

Apple's shares rose around 50% to a record last year and saw its market value hit $3 trillion as investors bet that its flagship device will withstand a sluggish economy. However, doubts have emerged whether the stock will be able to repeat such hefty gains given rising competition from the likes of Huawei Technologies Co. and a Chinese government crackdown on foreign-made devices.

Read More: Apple's $1 Trillion Rally to Be Tough to Live Up To in 2024

Barclays's new underweight means Apple has five sell or equivalent ratings, according to data compiled by Bloomberg, in contrast to 34 buys and 14 holds. The stock's consensus price target predicts a return of just 3.6% over the next year.

--With assistance from Subrat Patnaik.

More stories like this are available on bloomberg.com

Š2024 Bloomberg L.P.

Comprehensive Budget 2026 coverage, LIVE TV analysis, Stock Market and Industry reactions, Income Tax changes and Latest News on NDTV Profit.

Newsletters

Update Email
to get newsletters straight to your inbox
⚠️ Add your Email ID to receive Newsletters
Note: You will be signed up automatically after adding email

News for You

Set as Trusted Source
on Google Search