Adani Wilmar Files FIR Against Jumbotail For Selling Counterfeit Products
The malpractice was discovered as part of Adani Wilmar's routine market survey.
The maker of Fortune oil Adani Wilmar Ltd. filed an FIR against business-to-business online platform Jumbotail Pvt. for the distribution of counterfeit products under its brand name.
The authorities seized a total of 179 units of products. These included 126 units of one-litre Fortune Kacchi Ghani Mustard Oil without the lid, 37 one-litre pouches of fake Fortune Refined Soybean Oil, and 16 one-litre PET bottles of Fortune Sarso Oil, according to a press release by the company.
The FIR has been lodged at Badalpur police station in Gautam Budhnagar district, Uttar Pradesh.
"We are deeply concerned about counterfeit products circulating in the market and posing risks to consumers' health. Taking this matter seriously, we are collaborating with authorities to swiftly identify sources of counterfeits, and take decisive actions against unscrupulous traders," said an Adani Wilmar spokesperson.
The malpractice was discovered as part of Adani Wilmar's routine market survey. A trader raised concerns about discrepancies in the product packaging after making a purchase from Jumbotail.
Further probe by the company revealed significant mismatches in batch code details, fake QR codes, and different packaging materials, confirming the presence of counterfeit products.
Jumbotail, in a statement said that they are cooperating with the probe. “Adani Wilmar Ltd contacted us about certain alleged counterfeited products. As soon as we received their communication we checked our systems and proactively shared the details of stock available in one of our location. Based on our information they visited our location to inspect the stocks," a Jumbotail spokesperson said.
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