Thomas Cook, SOTC Partner With Korea Tourism Organisation For Special Projects

Thomas Cook (India) Ltd., and its group company SOTC Travel on Wednesday have signed a 24-month partnership with Korea Tourism Organisation for a collaboration that focuses on Special Projects towards increasing visibility for the destination in the high-potential India market.

Popular for K-pop and K-drama, Korea offers Indian travellers a vibrant and enriching experience, blending luxury, culture, wellness, and exceptional cuisine.

The collaboration extends across the exchange of knowledge and the development of unique, innovative products designed specifically for Indian travellers, fostering long-term growth in leisure, business and MICE segments for Korea, according to an exchange filing.

The global Hallyu wave has amplified Korea’s cultural influence, with the booming K-beauty industry, immersive K-pop experiences, and captivating K-dramas drawing audiences worldwide.

Korean cuisine, or Hansik, known for its bold flavors and healthy ingredients, adds another layer to the country's appeal, offering a delightful culinary journey.

Expanding beyond Seoul and Busan, regions like Jeju Island, Gangwon Province and Jeollanam-do offer untapped potential for immersive travel experiences focused on wellness and relaxation, with state-of-the-art spas and wellness centers. This diverse offering positions Korea as a prime destination for India’s affluent and wellness-conscious market, driving sustained growth in tourism.

Shares of Thomas Cook closed 0.09% higher at Rs 119.48 apiece, compared to a 0.05% decline at the benchmark NSE Nifty 50. It has fallen 29.99% in the last 12 months.

Three analysts tracking the company have a 'buy' rating on the stock, according to Bloomberg data. The average of 12-month analyst price targets implies a potential upside of 86.9%.