Microsoft India is the most attractive employer brand in the country this year, followed by Amazon India, revealed the findings of a survey on Wednesday. The Randstad Employer Brand Research (REBR) 2018, conducted by Randstad, a leading HR service provider, also stated that salary and employee benefits continue to be the top drivers among the local workforce across all profiles. On a sectoral basis, Tata Consultancy Services (TCS) was the top employer brand for the IT industry, Larsen & Toubro for infrastructure & construction and Hindustan Unilever for FMCG.
Paul Dupuis, MD & CEO Randstad India said, "Employer Branding has never been more important than it is now. Candidates have choices, not only where they decide to work but in what capacity. Organizations must have a story, a greater purpose and a clearly defined North Star which defines why they exist."
The top 10 most attractive employers brands in 2018 also include Hindustan Unilever, IBM India, ITC Group, Mercedes-Benz India, Samsung India and Sony India (in alphabetical order), according to an official statement released by Randstad.
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