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After launching accounts on Facebook and Youtube, State Bank of India (SBI) on Friday took one more step on the social media front by launching a twitter handle.
Mid-sized private sector lender Kotak Mahindra Bank had last month launched twitter-linked current accounts. (Read more)
The Twitter handle for SBI, the country's largest lender, is 'TheOfficialSBI'.
"Targeting huge customer base as well as potential customers, there will be round-the-clock tweets on the banks' products and services, as also continuous education of the customers," SBI said in a statement.
The bank expects this Twitter handle to connect better with the tech-savvy young generation.
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