State Bank of India, which came in for criticism last week for being late in taking action against Kingfisher Airlines, was slammed on micro-blogging site Twitter today for putting out full-page newspaper advertisements announcing the milestone of 5 million Facebook "likes".
The advertisement comes at a time when state-run banks are under severe strain on account of rising bad loans. Non-performing assets, or bad loans, of public sector banks have increased by nearly Rs 1 lakh crore to Rs 3.6 lakh crore in the first nine months of the current fiscal.
"Many ironies in India's ailing govt-run banks paying for full-page newspaper ads to tout record @Facebook followers," tweeted Raju Narisetti, senior vice president (strategy) at NewsCorp.
Many ironies in India's ailing govt-run banks paying for full-page newspaper ads to tout record @Facebook followers: pic.twitter.com/IXFDmGVBUa— Raju Narisetti (@raju) March 17, 2016
State of #SBI:
5 million gained on #Facebook,
And, 16230 million due from #VijayMallya.#FinTech #SMM | #D_Fundahttps://t.co/W1gLeXzLOd— Devaashish S. Savant (@Devaashish_) March 17, 2016Wow. For SBI, Facebook likes is a milestone achievement worthy of a full page ad. Wish they'd talk of their balance sheet just as much. Sigh— Priyanka Chaturvedi (@priyankac19) March 17, 2016
Aww... So cute, SBI. And like everyone's favorite old uncle, they got confused between Twitter and FB https://t.co/asD4w6Ke1N— Vijayeta (@SacredInsanity) March 17, 2016
What's wrong with SBI? I am curious to know what's their engagement rate with 5mn followers! #socialmedia #Facebook pic.twitter.com/AQ0iwpJvWC— Shreyas Deshmukh (@shreyshtyle) March 17, 2016
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