Radico Khaitan Unveils Two New Premium Whiskies: TRIKĀL And Morpheus
Radico Khaitan, a leading name in the Indian spirits industry, has announced the launch of two new premium whiskies: TRIKĀL Indian Single Malt and Morpheus Super Premium Whisky. These additions further expand Radico's diverse portfolio, which includes well-known brands such as Rampur, Jodhpur, and Jaisalmer.
TRIKĀL Indian Single Malt is crafted to reflect India's rich cultural heritage. This whisky is inspired by ancient wisdom and represents a journey through time — past, present, and future. TRIKĀL is designed for those who appreciate the depth and complexity of a finely crafted single malt, the company said in its social media post.
Morpheus Super Premium Whisky is a blend of imported Scotch malts and Indian grain spirits, aged in Bourbon barrels. This whisky is characterised by its fruity floral notes and smooth, intense flavor. Morpheus aims to cater to the ambitious and discerning whisky enthusiasts, the post further read.
Radico Khaitan has established itself as a pioneer in the Indian spirits market, with a legacy of creating high-quality brands. Rampur is celebrated for its single malts, Jodhpur for its premium gins, and Jaisalmer for its craft spirits.
These new whiskies are expected to attract both connoisseurs and casual drinkers, offering a taste of India's heritage and craftsmanship.
Earlier in March the company told NDTV Profit that it plans to launch three new luxury products soon in India as it looks to enhance portfolio in the country's booming premium market.
"Premiumisation is a trend that is here to stay," Chief Financial Officer Dilip Banthiya told NDTV Profit. "We are going to launch two new luxury products in six months in India. Another super premium whiskey is also in pipeline," he said, without divulging more details on the new launches.
