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This Article is From Nov 23, 2022

Anand Mahindra Tweets - The Internet Has Found Adidas' Desi Brother Ajitdas

The internet has been in splits ever since Anand Mahindra has tweeted and shared an image of Adidas’ ‘brother’ Ajitdas.

Anand Mahindra Tweets - The Internet Has Found Adidas' Desi Brother Ajitdas
Source: Screengrab of the image tweeted by @anandmahindra

Imitations of well-known fashion labels are everywhere and have gained popularity among many people, especially the younger generation. Even while brand enthusiasts don't prefer purchasing such goods, they nonetheless manage to capture a sizable share of our Indian marketplaces. The names of the counterfeit goods are also amusingly similar but misleading.

Anand Mahindra, a business magnate, recently posted an image of one such product online that utilises a name and logo that are similar to those of the global sportswear company Adidas. He posted a photo of an Adidas shoe that had been improperly duplicated. And surprisingly, the brand name is what has gained immense popularity. The image shows a white shoe with what appears to be an Adidas emblem and the three-stripe trademark. However, a closer inspection reveals that Adidas is actually written as ‘Ajitdas' on the footwear.

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