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This Article is From Feb 06, 2021

Not Such Big Spending to Celebrate the Big Game This Year

Not Such Big Spending to Celebrate the Big Game This Year

Of the estimated 186.6 million U.S. adults planning to watch Super Bowl LV on Sunday, some 86% are expected to make purchases for the occasion, with food and beverages the most popular, according to the National Retail Federation. But, in a sign of the pandemic times, total spending is forecast to drop 19% this year to $13.9 billion -- or $74.55 on average per person -- the lowest since 2014. A whopping 72% of respondents to the group's annual survey -- 23 percentage points higher than last year -- said they had no party plans.

©2021 Bloomberg L.P.

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