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Every other week, hosts Jenny Kaplan and Lindsey Rupp guide you through the consumer universe, breaking down what's going on with all the things people buy.
Patriotism has been a marketing gimmick for at least as long as advertising came of age. And in this year of a U.S. presidential election, American consumers have been bombarded with red, white and blue. But do these ploys attract buyers? What about items that are made in America?
To answer the question, Lindsey and Jenny examine Budweiser's decision this summer to temporarily re-brand its iconic beer "America." It's just one of many brands betting big on patriotism, fueled by the election and the Olympic Games. Among them: Wal-Mart, which has been touting its pledge to buy about $250 billion of made-in-America products by 2023 to prove its loyalty to the American worker.
Join us as we speak with Shannon Pettypiece, who covers Wal-Mart for Bloomberg, and Wrangler Jeans, which focuses on its cowboy heritage when it markets domestically and abroad to consumers hungry for Americana.
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To contact the authors of this story: Lindsey Rupp in New York at lrupp2@bloomberg.net, Jennifer Kaplan in New York at jkaplan84@bloomberg.net.
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