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This Article is From Sep 09, 2021

Lululemon Rises as Yogawear Maker Reports Accelerating Sales

Lululemon Athletica Inc. jumped in late trading on Wednesday after boosting its outlook for the year and reporting sales that outpaced expectations -- showing the luxury yogawear company is capitalizing during the extended work-from-home period. 

Revenue for fiscal 2022, ending in January, will be as much as $6.26 billion, the company expects. Its previous guidance had an upper limit of $5.91 billion. Lululemon's forecast for third-quarter sales and profit also beat Wall Street's estimate. Chief Executive Officer Calvin McDonald now sees the company beating its long-term revenue target by the end of this year -- two years ahead of schedule. 

The company's success appears to be broad-based, with Chief Financial Officer Meghan Frank citing “a strong response to our product offering, improving productivity in our stores, and sustained strength in e-commerce” in a statement. On a call with analysts, McDonald said stores' productivity was now on par with 2019, before the pandemic. The company is once again hosting in-person classes and events, which help to drive repeat visits and impulse purchases. 

Lululemon shares rose as much as 13% in late trading. The stock has risen 9% so far in 2021 through Wednesday's close. 

Like the rest of corporate America, Lululemon is navigating a minefield of rising costs and logistical challenges, with port congestion, factory closures in Vietnam and reduced air freight capacity. The latter in particular represents a challenge for the company, which even before the pandemic had resorted to pricier air freight to get its products to market -- an option that's not available to less-profitable competitors. McDonald said these obstacles boosted costs. 

Net revenue for Lululemon's e-commerce business represented 41% of total net revenue in the fiscal second quarter ended Aug. 1. That was down from 61% a year earlier, when stores were still reopening from the initial shutdown.

©2021 Bloomberg L.P.

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