Ford's answer to Dzire and Amaze - the stylish Figo Concept
Ford India has unveiled its new global compact sedan concept and this marks the global debut of the car. Ford calls it the Figo Concept and this car also marks the American car company's foray into the sub-4 meter compact sedan category. Ford says that the Figo Concept would not be exclusive to India but it would be offered worldwide under Ford's 'One Ford' strategy.
One look at the car and you understand how refined and beautiful the car looks. The Aston Martin-like hexagonal front grille suits it well and the Indian crowd is bound to go bananas over a car that looks this good. It is Ford's strategy to offer this global car with several technological advancements.(See pics)
Kumar Galhotra, Vice President of Engineering, Global Product Development, Ford Motor Company said that, "With the Figo Concept, we are showing that choosing a compact sedan doesn't mean compromising on premium design or smart solutions."
Ford is bound to create a buzz around this car and we expect it to be launched in the second half of this year.