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Soaps To Toothpaste Makers Focus On Little-Tapped 450 Million Consumers
India’s consumer goods makers attempted the same two decades ago but failed. Here’s why they may be successful a second time.
26 Sep 2019, 10:48 AM IST
India is home to over 450 million kids but their share in the nation’s personal-care market is tiny. Having failed nearly two decades ago, fast-moving consumer goods makers are again trying to tap young consumers.Hindustan Unilever Ltd. unveiled its Baby Dove range of soaps two years ago. Dabur India Ltd. plans to launch a shampoo and hair oil under the Dabur Amla brand for online retail. And Colgate-Palmolive India Ltd. told analyst...
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