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SoftBank’s $375 Million Bet on Pizza Went Really Bad Really Fast
Inside the mass firings at Zume, the pizza-robot startup backed by SoftBank.
14 Feb 2020, 10:32 PM IST
(Bloomberg Businessweek) -- Two years ago a truck covered with large photos of pizza pies nosed its way onto a long Bay Area driveway. It was ferrying Alex Garden, the chief executive officer of Zume Pizza Inc., to the home of SoftBank Group Corp. CEO Masayoshi Son. Zume’s pitch was robots that could make pizzas a person would want to eat, so Son climbed aboard in the driveway of his Woodside, Calif., estate to watch as the truck’s o...
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