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Bombay Shaving Company Goes Offline
When consumer firms were strengthening their online business during the pandemic, an Indian upstart went the other way.
17 Feb 2021, 07:06 PM IST
When consumer firms were strengthening their online business during the pandemic, an Indian upstart did quite the opposite. Bombay Shaving Company, born as an online brand in 2016, began expanding reach through brick-and-mortar stores.The maker of shaving creams to beard oil, owned by Visage Lines Pvt., sensed an opportunity as larger peers focused on e-commerce when one of the world’s harshest lockdowns halted store visits.“Every mo...
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