What began as a straightforward recruitment drive by retail chain Vishal Mega Mart for security guards has unexpectedly become a viral sensation on social media. Thousands of memes and jokes have captured the attention of people across India.
Retail major Vishal Mega Mart, which operates more than 645 stores nationwide, launched a large-scale hiring drive to strengthen its security staff. While the initiative was intended to fill essential roles, it caught the attention of internet users who transformed the announcement into a playful commentary on the intense competition for jobs in India.
Some social media users went as far as likening the recruitment process to prestigious exams like the UPSC civil services or IIT-JEE.
How Did This Meme Wave Take Off?
According to a post on social media, the detailed and competitive nature of the selection process inspired a slew of parodies. The trend began after Vishal Mega Mart publicised a nationwide exam for Security Guard Services, comprising questions on current affairs, English and the regional language. Alongside written tests, the recruitment included a medical test and a physical training assessment. Candidates with prior experience in security roles, shooting skills, or martial arts are to be given preference.
Vishal mega Mart security guard job context !🫠 pic.twitter.com/e7LFHKM3P8
May 17, 2025Soon, social media users created scenarios depicting tough training regimes, mock coaching classes dedicated to cracking the Vishal Mega Mart security guard exam and even AI-generated images of celebrities like Cristiano Ronaldo, Virat Kohli and MS Dhoni dressed in security guard attire. A slogan such as “Ek hi sapna – Vishal Mega Mart mein security guard banna (Only one dream – to be a Vishal Mega Mart security guard)” gained traction online.
View this post on InstagramThe viral trend has sparked humour, but it has also shed light on the intense competition in India's job market, where even a retail security guard role is seen as a prized opportunity. Some social media posts went as far as comparing the position to high-profile roles like the CEO of Apple or the President of the United States. Others jokingly equated it with professions such as police officers, doctors, teachers and lawyers.
Vishal Mega Mart security guard supremacy 🔥🔥 pic.twitter.com/IXOP2Y2uRl
May 17, 2025Vishal mega Mart guard supremacy pic.twitter.com/w5A03vCmdY
May 16, 2025Check Out Some More Memes:
With God's grace I secured AIR - 2 in Vishal Mega Mart Security Guard Exams 🥹😭🤌🏻🧿♥️ pic.twitter.com/AYIb9BaUBM
May 17, 2025Vishal Mega Mart main security guard ki job ke liye aapne certificates dekha te huye : pic.twitter.com/QLROwkJqQg
May 17, 2025Vishal Mega mart Security gaurd batch 2025 By Jaan Sir Patna pic.twitter.com/Z3QK9sWOKU
May 17, 2025Me entering my village after getting the job of Security Guard in Vishal Mega Mart:pic.twitter.com/z8GjfKZd7E
May 19, 2025Vishal Mega Mart reportedly offers salaries between Rs 9,000 and Rs 25,000 per month for its security guard roles, depending on the candidate's experience. According to AmbitionBox and Glassdoor, the job also includes benefits such as medical coverage, provident fund and staff discounts.
While the salary may look modest, social media has turned the simple job posting into something much bigger. It has become a mix of humour, hope and a reflection of the tough job scene in India today.
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