Valentine's Day 2025 is still unfolding, but data from quick commerce platform Swiggy Instamart already reveals peak-hour order trends.
With love in the air, young consumers are splurging on gifts and experiences, undeterred by rising prices. Valentine's Day, celebrated globally on Feb. 14, has once again driven a surge in demand for chocolates and flowers.
Swiggy Co-Founder Phani Kishan A shared insights on X, revealing the most popular Valentine's Day gifts delivered so far.
At peak hour, Swiggy saw 581 chocolate orders per minute and 324 rose orders per minute, as per the data crunched by analysts from Swiggy.
"If there was ever a stock market for love, this was the bull run," wrote Kishan on X.
Our analysts have crunched the numbers, and the Valentine's Day rush is mad!
At peak, we saw:
🍫 581 chocolate orders per minute
🌹 324 rose orders per minute
If there was ever a stock market for love, this was the bull run 🧡Sharing an order data on X, Kishan said the quick commerce platform has seen 24 orders, 174 chocolates and Rs 29,844 spent. "Someone in Delhi is taking "Tohfa sabke liye" very, very seriously!," he said.
At 10:53 a.m. Swiggy Instamart had already delivered 2x more chocolates than last Valentine's Day. "Right now, we're at 5x the orders of a regular Friday—clearly, sweet surprises are the way to go!," the co-founder wrote in another tweet.
Love (and chocolates) are in the air! 🍫
At 10:53 AM, Swiggy Instamart had already delivered 2x more chocolates than last Valentine's Day. Right now, we're at 5x the orders of a regular Friday—clearly, sweet surprises are the way to go! pic.twitter.com/wJYavMROCvWith the rise of quick commerce platforms, shopping for occasions whether it's a New Year's Eve celebration or a romantic Valentine's Day, have transformed to another level for Indians shoppers especially the youth.
On New Year's Eve 2025, food delivery giants Zomato Ltd. and Swiggy Ltd.'s quick commerce businesses recorded their highest-ever single-day order volumes. Both Blinkit and Instamart broke previous records, driven by initiatives such as waiving late-night delivery fees.
Swiggy co-founder Kishan Addepalli had shared on X that Instamart surpassed its previous same-day sales record set during Diwali 2024. "We're on track to double our sales of NYE 2023—and the late-night rush is still ahead," he wrote.
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