New Adobe Express For Enterprise Introduced To Simplify Content Creation, Production
The app is integrated with Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio.
Adobe has announced the new Adobe Express for Enterprise, which will allow businesses to accelerate marketing content creation and extend on-brand content production to communications, sales and other business users. The app is powered by Adobe Firefly Image Model 3, which provides photorealistic outputs to be generated from prompts.
The new advances include Brand Controls, Bulk Create, Generate and Firefly Custom Models, enabling marketers to reuse and adapt content for campaigns and localise campaign assets for different regions. The app allows sales teams to create and customise materials for clients and prospects, and internal and external communications teams to design content for stakeholders.
The app is integrated with Acrobat, Creative Cloud and AEM Assets, as well as Adobe GenStudio. Adobe GenStudio enables marketers to reuse existing brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications, and measure content performance. Integrated into Adobe GenStudio, Adobe Express for Enterprise allows remixing of approved assets and directly editing content without requiring specialised creative skills.
"With the exponential growth in demand for personalised experiences, companies must find new ways to supercharge the production of content that connects with customers and elevates their brands," Govind Balakrishnan, senior vice president of Adobe Express Product Group and Creative Cloud Services at Adobe, said. Adobe Express for Enterprise "brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be safe for business and seamless workflows with world-class creative apps" to allow users to produce impactful, on-brand content faster, Balakrishnan said.
With template locking and style controls, the app allows users to share approved content for others to re-use, localise or make edits. Interoperability between Adobe Express, Photoshop and Illustrator bridges creative and marketing workflows, keeping assets on brand. The Projects feature allows teams to share brand assets, libraries and files in a dedicated space.
Adobe Express features are designed to be safe so enterprises can deploy the app broadly. Firefly-powered advances like Text to Image, Text to Template, Text Effects, Generative Fill and other features like auto-translate are integrated into Adobe Express workflows, the company said.
Firefly Image Model 3 is available directly in Adobe Express, helping generate a variety of output through new features. For example, users can upload reference images and use Firefly to generate new images based on the style, mood, lighting, layout or composition of the reference images with a simple prompt.
Adobe offers enterprise customers IP indemnification for imagery generated with Firefly. To provide transparency around the use of generative AI in the creative process, content credentials are automatically attached to digital content created or edited with Firefly in Adobe Express.
