Cognizant and Salesforce have collaborated to help accelerate innovation in customer experience for organisations in the life sciences industry. The two companies aim to drive personalisation for end customers of healthcare and biopharma companies through automation and modernisation of business processes on the Salesforce Life Science Cloud.
As the life sciences industry continues to evolve with technology, regulatory requirements and shifting consumer expectations, legacy platforms can struggle to support efficient operations and limit companies' ability to innovate. The collaboration aims to address challenges in the industry and deliver an end-to-end experience for patients, healthcare providers and payers.
"Leveraging Salesforce's AI-based solutions alongside Cognizant's leading domain and industry knowledge, we aim to deliver sustainable, scalable solutions via the Salesforce Life Science Cloud that address key customer pain points and improve patient experiences," said Uday Kiran Kotla, global head of Cognizant's CX-CRM practice.
Cognizant will work to help accelerate Salesforce's speed to market and align the development of the Life Science Cloud to the needs of life sciences clients. Additionally, Cognizant's capabilities and IP-related to the Salesforce ecosystem, including accelerators for automated migration of data to the Life Science Cloud, will help businesses maximise the value of their investment in this infrastructure.
"Together, we're working to transform the landscape by delivering personalised care journeys, enhancing patient outcomes, and driving innovation at scale in order to create a truly connected experience for all stakeholders in the life sciences ecosystem," said Frank Defesche, senior vice president and general manager, life sciences, Salesforce.
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