Carl's Jr. Sends Message to Amazon on Twitter: Please Buy Us
Carl’s Jr.’s official Twitter account tweeted so-called big ideas with the hashtag ‘AmazonBuyUs.’
(Bloomberg) -- Hey Amazon: how about burgers and fries with those organic avocados from Whole Foods?
Carl’s Jr., the chain formerly run by one-time Trump cabinet nominee Andy Puzder, is hoping a Twitter publicity stunt aimed at the e-commerce giant will create some buzz for a brand that has stopped using ads of bikini-clad models eating its burgers.
The official Twitter account of Carl’s Jr., which has 92,000 followers, started tweeting so-called “big ideas” with the hashtag “AmazonBuyUs” on Monday. One of the first tweets said Amazon should acquire the fast-food chain.
“We’ve got dozens of billion-dollar ideas for this partnership, from the world’s first-ever self-driving restaurant to a chicken tender dash button,” the company said. The ideas also included a special “prime” drive-through lane for faster service and a “cloud-based” restaurant.
To contact the reporter on this story: Craig Giammona in New York at cgiammona@bloomberg.net.
To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, Jonathan Roeder, Lisa Wolfson
