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ICICI Securities Report
With the objective of pivoting towards higher-end offerings and profitability, Route Mobile Ltd. has indicated several measures such as pruning of low margin accounts, gradual shift towards over-the-top/rich communication services based communication and cross-selling more experience-based offerings to its end clients.
Further, to expand in DMs such as America and Europe with a platform/solutioning focus (rather than purely SMS based application-to-person), the company has appointed Mr. John Owen (previously Chief Executive Officer at Mastek) as CEO, of Europe and Americas.
We believe these measures are necessary to achieve revenue longevity as application-to-person SMS business will likely face pressure in medium to long term.
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