In recent years, Pidilite has engaged in several collaborations in key growth and pioneering sectors like Jowat (joinery), Litokol (grouts), and Grupo Puma (mortars/tile adhesives), which will enhance its presence in existing categories and facilitate further expansion into innovative markets.
(Dr. Fixit brand by Pidilite Industries Ltd. Photo Source: Company website)
Pidilite has defined a portfolio strategy focused on sustained profitable growth, structured around three distinct categories: Core, which comprises well-established brands with high market maturity and substantial market share, growing at 1-2x GDP. Growth, which encompasses emerging product categories with significant potential for market expansion or increased market share, achieving growth at 2-4x GDP and Pioneer, which consists o...