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ICICI Direct's IPO Report
Metro Brands Ltd. has evolved in a one-stop shop for all footwear needs by retailing wide range of branded products for the entire family and for every occasion including casual and formal events.
The company primarily follows 'company owned and company operated' model through its own multi branded outlets and exclusive outlets. It operates through ‘Metro', ‘Mochi' and ‘Walkway; branded multi brand outlets and ‘Crocs' branded exclusive brand outlet.
Metro Brands caters to wide range of price points across economy (Rs 500-1000), mid (Rs 1001-3000) and premium (more than Rs 3001). It has the highest realisation per pair of ~Rs 1300 compared to other major footwear players.
Company follows an asset light business model with all the products sourced through outsourcing arrangement without own manufacturing facility.
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