ICICI Securities: Consumer Primer Segment Check - Long-Term Opportunity For Paint Companies

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy..ICICI Securities Report.Primer, an ancillary product, offers growth potential in-line with paint industry, or a tad lower.A highly synergistic product for paint companies, the ratio of primer to paints’ industry size is approximately 1:3.While primer is ‘must-use undercoat’ for emulsions and premium enamels, it is ‘nice-to-use undercoat’ for distempers and value-formoney enamels.Benefits of primers are -it’s an undercoat for dry surfaces and reduces volume of paint required and entire surface becomes white which makes it easier to paint.Premium primers offer benefits such as protection from dampness, efflorescence and alkalinity, protection from fungus and fast drying which reduces time and hence, labor cost.Paint companies have introduced differentiated primers such as1. combination product of putty plus primer, 2. primer with waterproofing benefits and 3. universal primer which can be used on multiple surfaces..Click on the attachment to read the full report:.DISCLAIMERThis report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the brokerage and do not represent the views of BloombergQuint. .Users have no license to copy, modify, or distribute the content without permission of the Original Owner.

ICICI Securities: Consumer Primer Segment Check - Long-Term Opportunity For Paint Companies

ICICI Securities: Consumer Primer Segment Check - Long-Term Opportunity For Paint Companies

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