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HDFC Securities Retail Research
Amrutanjan Healthcare Ltd. is one of the oldest ayurvedic and over-the-counter Indian brand.
The core focus of the company is to create a niche for itself with a strong portfolio of affordable healthcare, personal and hygiene care products in a highly competitive market dominated by premium brands.
Amrutanjan Pain Balm (Yellow Balm) is the flagship brand of the company; apart from this it has been constantly expanding its product portfolio with a range of pain management products (aromatic balms, creams and sprays for headaches, body aches).
Amrutanjan Healthcare also has presence in premium category products under its sub brand ' roll-on' and has also launched brand 'relief' which caters to congestion related issues (cold rubs, nasal inhalers, lozenzes and cough syrups).
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