Women are increasingly making independent property purchases in India, with a significant majority being end-users, according to the latest Anarock Consumer Sentiment Survey for H2 2024. The survey revealed that 69% of women home buyers are end-users, a slight decrease from 79% in H2 2022. Meanwhile, 31% of women bought homes as an investment.
Real estate remains the most preferred investment asset class for 70% of women respondents, up from 65% in H2 2022 and 57% in the pre-Covid H2 2019 survey.
"With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors," says Anuj Puri, chairman of Anarock Group.
The appeal of the stock market has significantly declined, with only 2% women preferring it in H2 2024, compared to over 20% two years ago. The survey also highlighted a shift in property preferences, with 18% women now favouring newly launched properties, up from 10% earlier, while the preference for ready-to-move-in homes has dropped to 29% from 48% in H2 2022.
Additionally, over 52% women prefer premium and luxury homes priced above Rs 90 lakh, with 33% opting for properties between Rs 90 lakh and Rs 1.5 crore, 11% for homes priced between Rs 1.5 crore and Rs 2.5 crore, and 8% for properties above Rs 2.5 crore.
"Considering the significant decline seen in the stock market in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing," Puri added.
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