(Bloomberg) -- Kate Pierson, a founding member of the B-52s, has never advertised her motel, Kate's Lazy Meadow in Mount Tremper, N.Y., and yet it's consistently filled with as many lodgers as she's willing to take.
āWe got so much press, and everyone wanted to do an interview,ā says Pierson, who operates the 10-unit hotel with her wife,Ā Monica Coleman. āIt's all just been word-of-mouth.ā
The couple has run the hotel since about 2004. Pierson stumbled across the 6.5-acre property a few years before that. āIt was more or less temporary lodging at the time I bought it,ā she says. āBefore it had been run as a roadside hotel, and people would bring their trailers and fishĀ because we've got incredible trout fishing.ā
After renovating the rooms,Ā shoring up the property's infrastructure, and inviting paying customers, Pierson and Coleman have run the lodging with an eye toward funĀ rather than material gain.
āWe've turned a profit, but let's just say it's a modest profit,ā Pierson says. āWe're just renting it on weekends.ā Both have other obligations: They also own two other getaways, Kate's Lazy Desert in Landers, Calif., and Kate's Lazy Cabin in Lake Hill, N.Y.Ā Coleman is a ceramic artist, and Pierson still actively performs.
Given these obligations, the couple has decided to put Kate's Lazy Meadow on the market, listing it fully furnished with Elizabeth Peters of Heather Croner Sotheby's International Realty for $2.2 million. The property has 13 bedrooms and 11 bathrooms. āWe thought, this is a time to pass the torch to someone who can really use its full potential,ā Pierson says. āHopefully, someone buys it as a family compound.ā
The Origins
Before she founded Kate's Lazy Meadow, āI never had a vision of owning a hotel,ā Pierson says. āSome people say, āI've always wanted to own some kind of lodging or hotel,' but since I've stayed in a million hotels, it just wasn't my dream.ā
But driving down Route 28 in the CatskillsĀ one day, she saw a āfor saleā sign and pulled over. āI went down to the creek, and I saw hummingbirds and goldfinches flying aroundĀ and got enchanted with the land and got inspired,ā she says.
Researching the property, Pierson discovered that it was built in 1952. āThat's sort of a magic number for me, obviously, and I was like, āWow, this is my era.Ā It's going to be so much fun, it's going to be '50s retro.'āĀ
At the time, Pierson had no experience running a hotel, but she had decades of experience staying in them. āAll hotels I've ever been in, no matter how good they are, there's always someone hammering in the room upstairs, or hammering someone else, and you can't get a breakāyou can't take a nap,ā she says. āI wanted it to be low-keyĀ for people to feel like they're in their own vacation hideaway.ā
First, she had to put in an entirely new septic system. The property sits on Esopus Creek, which runs into the Ashokan Reservoir, which provides drinking water for New York City, so āthe water is closely regulated,ā Pierson explains. There were also new roofs that needed to be put on the buildings. OnlyĀ then could Pierson turn to the rooms' dĆ©cor.Ā
What's InsideĀ
The property has three buildings which cover a total of 4,795 square feet. The largest building has eight bedrooms and six baths. Next is a building with three bedrooms and three baths; the smallest has two bedrooms and two baths.
To furnish all of this, Pierson already had some objectsāshe calls them ātchotchkesāāin storage that she'd purchased on tour. āFred Schneider [of the B-52s] and I would go ātiquin'āas he called itāand we'd fight over stuff,ā she says. āBut it was mostly just small things.ā Once she bought Kate's Lazy Meadow, though, āI just shopped 'til I dropped,ā she says.Ā āIt was so much fun.ā
Each of the 10 guest units is unique and filled with midcentury-modern dĆ©cor. āSome of it's high, some is low, some of it is kitschy, some is Charles and Ray Eames,ā she says. āAnd some of it is macramĆ© owls.ā
The overall aesthetic, she says, āis a midcentury-modern fantasy land.ā There are VHS tapes in every room with ācabin in the woods horror movies,ā and āeach room is so carefully curated, it's just so sort of perfect,ā she says.
The āstaffā has always consisted of a single cleaning person, Pierson says. āAt the beginning, we had someone who turned out to be a narcoleptic,ā she explains. āWe were always wondering why he had a bandage on his head.ā Next came a friend of hers who's āa drag queen,ā she says. āHe would do the housekeeping in dragĀ and leave an envelope with tips that said, āMama needs a new wig.'ā
Future Buyers
āIt could be filled all the time,ā Pierson says. āWinter is tough up here, and things close down, but lately we've had people who just want to rent all year round.āĀ
The property could still function as a motel, but it could truly shine as some sort of family compound, Pierson says. āEveryone can have their own spaceĀ and make their own coffee in the morning,ā she says, ābut it's a place where everyone can gather.ā
One point of clarification: āWe're not selling the brand or the name, because we still have Lazy Desert and Lazy Cabin,ā Pierson says. āWe're not completely out of the business.ā
The sale, though, is an indication of where Pierson says her true priorities lie. āI believe that this is something we could have franchised and made into something moreĀ and expanded the brand and done a product line,ā she says. āBut we're just much more interested in doing our artwork.ā
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