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This Article is From Sep 15, 2021

Axis Bank’s First-Mover Advantage And The Flow Of Pink Money

Axis Bank’s First-Mover Advantage And The Flow Of Pink Money
(Image: Mercedes Mehling/Unsplash)

When Mohit Dudeja was selected for a PhD programme in Canada, the offer came with a visa provision for a domestic partner/spouse. All he needed to show was his partner's name on a common rent agreement/joint bank account, or as an insurance nominee.

That's when Dudeja, the founder of non-profit MendLife Foundation, and his partner Ankit, who had been living together for more than three years, began doing the rounds of banks.

First Dudeja tried informally through acquaintances in Canara Bank and Punjab National Bank, but that didn't work out. Next, he went to ICICI Bank, where he had his ULIP account and his personal account, and was told: “we have no such provision” for same-sex partners. ICICI Bank's rebuff was polite but at his next two stops, Bank of Baroda and Indian Bank, he was rudely dismissed.

Next, they visited HDFC Bank, where they inquired if they could convert Ankit's savings account into a joint account. The woman executive asked them what their relationship was. We are a couple, they replied.

“She looked strangely at us and then said, ‘Yes sure, we can do it',” Dudeja recounts, adding that the staff was “really helpful”. Twenty days later, both their names were on the account.

(Photograph: Mohit and Ankit)

So when Axis Bank said on Sept. 6 (exactly three years after section 377 of the Indian Penal Code was struck down by the Supreme Court) that same-sex partners could now open a bank account or term deposit it may not have been the first Indian bank to offer this facility—but it was certainly the first to turn this offer into a high-impact advocacy opportunity.

Axis Bank's move stood out because most organisations and brands have been slow to respond to the big legal victory of 2018, apart from the usual Pride Month campaigns that target pink money every June.

“I would make a distinction between that which is the law and the enforcement of the law. We think judgments are magic wands and they are not,” says Supreme Court advocate Saurabh Kirpal. “People who execute the law and make decisions may be blissfully unaware of the law or willfully disregard it. For instance, there's nothing in the law stopping all banks from taking this step other than their conservative world view.”

Axis Bank's new #ComeAsYouAre charter allows employees to list their partners for Mediclaim benefits irrespective of “gender, sex or marital status”. Employees can dress in accordance with their gender identity and use a restroom that matches their gender identity (Florida are you listening). Customers can list their title as Mx, instead of the more traditional Mr or Mrs.

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