(Bloomberg) -- Some 142 million households around the world watched “Squid Game” in its first four weeks of release, Netflix Inc. said on Tuesday, making the Korean-language show the streaming giant's “biggest TV show ever.”
Netflix said the show's success exemplified how it has built “deep relationships with creative communities around the world” to produce local TV and film in approximately 45 countries.
The limited series, about indebted people in a deadly contest for a cash prize, captured the “cultural zeitgeist,” Netflix said in a shareholder letter announcing its third-quarter results. The show's “mind-boggling” viewership boosted it to the number 1 spot among Netflix's programming in 94 countries, including the U.S.
“Demand for consumer products to celebrate the fandom for Squid Game is high and those items are on their way to retail now,” Netflix said.
Read More: Netflix Tops Third-Quarter Subscriber Views, Sees Upbeat Fourth
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