Get App
Download App Scanner
Scan to Download
Advertisement
This Article is From Jul 16, 2025

Vishal Mega Mart Gets Motilal Oswal's 'Buy' On Strong Brands And Competitive Pricing

Vishal Mega Mart Gets Motilal Oswal's 'Buy' On Strong Brands And Competitive Pricing
Vishal Mega Mart is one of India’s largest offline-first value retailers.(Representative image. Source: Envato)

Vishal Mega Mart Ltd. has received a 'buy' rating from Motilal Oswal Financial Services Ltd. as the brokerage initiated coverage on the stock with a target price of Rs 165. The brokerage initiated coverage based on a DCF valuation, implying about 45 times Sep'27E EV/Ebitda.

The brokerage highlighted that the company is a unique Indian retailer with a strong presence in tier 2 cities and beyond, well-diversified exposure to key consumption baskets—apparel at 44% and general merchandise & fast moving consumer goods around 28%.

Vishal Mega Mart has a strong footprint of 696 stores across 458 cities spanning 30 states and Union Territories, with approximately 72% of its stores located in tier 2 cities and beyond.

The company also has a strong and affordable private brands portfolio at 73% revenue share and one of the lowest cost structures in the industry, it added. "Its private-labels in FMCG are sourced from reputed vendors such as Indo Nissin, Bikanerwala, and CCL Products and are priced at a significant discount to branded competitors," said the brokerage.

The brokerage believes VMM's uniqueness provides it with a strong moat against intense competition from both offline and online value retailers.

Motilal Oswal expects VMM to clock a revenue/EBITDA CAGR of 19%/20%, driven by approximately 13% CAGR in store additions, consistent double-digit SSSG, and modest operating leverage benefits.

The company has one of the leanest cost structures among Indian retailers, with a cost of retailing — including rentals — of Rs 1,800 per sq ft. "This enables VMM to offer the most competitive opening price points across several categories," the brokerage added.

Given VMM's debt-free balance sheet and robust cost controls, the brokerage expects approximately 24% PAT CAGR and cumulative pre-IND-AS OCF/FCF generation of around Rs 32 billion/Rs 23 billion over FY25-28.

Essential Business Intelligence, Continuous LIVE TV, Sharp Market Insights, Practical Personal Finance Advice and Latest Stories — On NDTV Profit.

Newsletters

Update Email
to get newsletters straight to your inbox
⚠️ Add your Email ID to receive Newsletters
Note: You will be signed up automatically after adding email

News for You

Set as Trusted Source
on Google Search