(Bloomberg) -- The Springboks weren't the only winners when the Rugby World Cup wrapped up in Tokyo Saturday. A “sporting bonanza” basket of Japanese stocks identified by Jefferies Financial Group Inc. has proved a good bet.
“It was an incredible success for Japan,” with stadiums packed over the six-week rugby contest, said Sean Darby, a global equity strategist at Jefferies in Hong Kong. Darby and his colleagues in July concluded that while real-estate and construction stocks had already benefited from Japan's looming sporting events -- capped by the 2020 Olympics -- a spending boost from consumption, tourism and other services could still give equities a boost.
The nine stocks picked by Jefferies have outperformed the Topix Index by 1.4 percentage points so far this year, Darby said by phone Monday.
Here's the Jefferies basket, with a description of each company:
| Company Name | Description |
|---|---|
| Hakuhodo DY Holdings Inc. | One of Japan's largest advertising agencies. |
| Mizuno Corp. | Makes sporting goods and clothing. |
| Z Holdings Corp. | Media and advertising firm previously known as Yahoo Japan, backed by Softbank Group Corp. |
| Sohgo Security Services Co. | Provides security at home and commercial sites. |
| H.I.S. Co. | Travel agency. |
| East Japan Railway Co. | Train line operator in eastern regions including Tokyo. |
| Oriental Land Co. | Operates Tokyo Disney resort. |
| Japan Airport Terminal Co. | Operates terminals and facilities at Tokyo's Haneda airport. |
| Meiji Holdings Co. | Japan's biggest chocolate maker. |
To contact the reporter on this story: Sybilla Gross in Sydney at sgross61@bloomberg.net
To contact the editors responsible for this story: Edward Johnson at ejohnson28@bloomberg.net, Christopher Anstey, Joanna Ossinger
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