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Retailers See Inventory Pile Up As Rural Demand Begins To Lose Steam
India’s consumption engine hasn't kept pace with the expectations of a buoyant festive season.
India’s consumption engine hasn't kept pace with the expectations of a buoyant festive season, thanks to rising prices and lower purchasing power in rural areas.Early insights from retail intelligence platform Bizom, which tracks 75 lakh stores across the country, show the sales value growth of fast-moving consumer goods dipped 14.4% sequentially in November led by confectionary which declined 15% year-on-year and 46% sequentially.Th...
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